Author : Gary Vaynerchuk
Pages: 142
The book is full of inspiration and rich of resources. It includes many parts starting from the passion is everything until leaving a legacy. That’s why the Author himself provides a summary of the book :
•Identify your passion
•Make sure you can think of at least 50 awesome blog topics.
•Answer the following questions:
•Am I sure my passion is what I think it is?
•Can I talk about it better than anyone else?
•Name your personal brand. You don’t have to refer to it anywhere in your content, but you should have a clear ideas of what it is.
•Buy your user name .com and .tv if possible at GoDaddy.com.
•Choose your medium: video, audio, written word.
•Start a WordPress or Tumblr account.
•Hire a designer.
•Include a Facebook Connect link, Call-to-Action buttons, Share Functions and a button that invites people to do business with you in a prominent place on your blog.
•Create a Facebook fan page.
•Sign up for Ping.fm or TubeMogul and select all the platforms to which you want to distribute your content.
•Choosing Twitter and Facebook is imperative; the others you can select according to your needs and preference.
•Post your content.
•Start creating community by leaving comments on other people’s blogs and forums and replying to comments to your own comment.
•Use Twitter Search (or Search.Twitter) to find as many people as possible talking about your topic, and communicate with them
•15 Use blogsearch.google.com to find more blogs that are relevant to the subject
•Join as many active Facebook fan pages and groups relating to your blog topic as possible.
•Repeat steps 12 through 16 over and over and over and over and over.
•Do it again.
•And again.
•When you feel your personal brand has gained sufficient attention and stickiness, start reaching out to advertisers and begin monetising
•Enjoy the ride
•Start creating community by leaving comments on other people’s blogs and forums and replying to comments to your own comment.
•Use Twitter Search (or Search.Twitter) to find as many people as possible talking about your topic, and communicate with them
•15 Use blogsearch.google.com to find more blogs that are relevant to the subject
•Join as many active Facebook fan pages and groups relating to your blog topic as possible.
•Repeat steps 12 through 16 over and over and over and over and over.
•Do it again.
•And again.
•When you feel your personal brand has gained sufficient attention and stickiness, start reaching out to advertisers and begin monetising
•Enjoy the ride
P.S: the writting structure of this book is awesome.But what I didn’t like at all is that the author uses a lot of bad words, I know that he was spontaneous and honest in his speech but I found it annoying. However,let’s focus on the good side, this book is a blueprint to build your personal brand and start a business conformed to your passion.
My rating: 2,5/
